Who Owns WWE Toys?By Coder| September 27, 2023 Wrestling Blogs Who Owns WWE Toys? When it comes to the world of professional wrestling, World Wrestling Entertainment (WWE) is undoubtedly the biggest name in the industry. With its larger-than-life characters and thrilling storylines, WWE has captured the hearts of millions of fans around the globe. Apart from its highly successful television shows and live events, WWE has also ventured into various merchandising opportunities, including toys. The Partnership: WWE and Mattel Since 2010, WWE has had a strategic partnership with Mattel, a renowned toy manufacturer. This partnership allows Mattel to hold the license to create and distribute WWE action figures and other related toys. The collaboration between these two powerhouse companies has resulted in a wide range of collectible items that cater to wrestling fans of all ages. Fun Fact: Did you know that Mattel is not the only company that has produced WWE toys? Before partnering with Mattel, different toy companies held licenses to create WWE merchandise. However, since joining forces with Mattel, WWE action figures have become more widely available and have reached new heights of popularity. The Evolution of WWE Toys Over the years, WWE action figures have evolved both in terms of design and features. Today’s figures are highly detailed and come with various points of articulation, allowing fans to recreate their favorite wrestling moves. Moreover, these toys often include accessories such as championship belts or iconic props associated with specific wrestlers. TIP: If you’re an avid collector or a parent looking for the best WWE toys for your little fan, keep an eye out for limited edition releases or exclusive figures available only at certain retailers. These special editions often come with unique features or packaging that make them highly sought after among collectors. Expanding Beyond Action Figures While action figures dominate the WWE toy line, Mattel has also expanded its product range to include other types of toys inspired by WWE. These include playsets, role-playing gear, board games, and even plush toys featuring popular WWE superstars. Pro Tip: If you’re looking to engage in interactive play with your WWE toys, consider getting your hands on a playset. These sets often come with accessories such as wrestling rings, entrance ramps, and miniature versions of popular stage props. They provide the perfect backdrop for creating exciting matches and storylines. The Collectible Appeal For many fans and collectors, WWE toys hold a special place in their hearts. The thrill of unboxing a new figure or completing a collection can be incredibly rewarding. Additionally, certain rare or discontinued figures can become highly valuable on the secondary market. TIP: When collecting WWE toys as an investment or for future resale value, it’s important to keep the packaging in good condition. Mint-condition packaging significantly increases the value of collectible figures. TIP: Stay updated with upcoming toy releases by following official WWE social media accounts or subscribing to newsletters from toy retailers. This way, you’ll never miss out on adding your favorite superstars to your collection. In Conclusion In summary, Mattel holds the license to create and distribute WWE action figures and other related toys. The partnership between WWE and Mattel has allowed fans of all ages to enjoy a wide range of highly detailed collectibles featuring their favorite wrestling superstars. From action figures with multiple points of articulation to playsets that enhance interactive play experiences, there is no shortage of options when it comes to WWE toys. Whether you’re a dedicated collector or simply a fan looking to show your support, WWE toys offer something for everyone. So, go ahead and embark on your own wrestling adventure with these exciting WWE toys!