When Did WWE Action Figures Come Out?By Coder| September 29, 2023 Wrestling Blogs When Did WWE Action Figures Come Out? WWE action figures have become a popular collectible for wrestling fans of all ages. These figures allow fans to recreate their favorite matches and moments from the world of professional wrestling. But when did these iconic toys first hit the shelves? Let’s take a trip down memory lane and explore the history of WWE action figures. The Early Years In the early 1980s, the World Wrestling Federation (now known as World Wrestling Entertainment or WWE) was gaining popularity with its larger-than-life characters and exciting storylines. With this growing fanbase, it was only a matter of time before action figures based on these wrestlers would be produced. Mattel’s First Attempt In 1984, Mattel released the first-ever line of WWE action figures under their “Wrestling Superstars” banner. These figures featured some of the biggest names in professional wrestling at the time, including Hulk Hogan, “Macho Man” Randy Savage, and Andre the Giant. The Rise of Hasbro In 1990, toy company Hasbro took over the production of WWE action figures. This marked a new era for wrestling toys as Hasbro introduced a wide range of innovative features. The most notable innovation was the introduction of “action” features such as spring-loaded punches or kicks that could be activated by pressing a button on the figure’s back. The Attitude Era In the late 1990s, WWE experienced a boom in popularity with its edgier content and rebellious characters during what is now known as “The Attitude Era.” This surge in popularity led to an increased demand for merchandise, including action figures. Jakks Pacific Takes Over In 1996, Jakks Pacific became the new licensee for WWE action figures. They introduced a new line called “WWF Superstars” that featured highly detailed figures with improved articulation. These figures quickly became favorites among collectors. The Ruthless Aggression Era In the early 2000s, WWE transitioned into what is known as the “Ruthless Aggression Era.” This era saw a new generation of wrestlers and storylines that captivated fans around the world. With this shift, Jakks Pacific continued to produce action figures that reflected the changing landscape of WWE. The Modern Era Today, WWE action figures are produced by multiple companies, including Mattel and Jazwares. These figures feature highly detailed sculpts, realistic accessories, and improved articulation compared to their earlier counterparts. The Importance of WWE Action Figures WWE action figures have not only provided endless hours of playtime for children but have also become prized collectibles for fans of all ages. These toys allow fans to express their love for professional wrestling and showcase their favorite superstars on display. The Future of WWE Action Figures As long as professional wrestling remains popular, it’s safe to assume that there will be a demand for action figures. With advancements in technology, we can expect even more realistic sculpts and interactive features in the future. 1984: Mattel releases the first line of WWE action figures under “Wrestling Superstars”. 1990: Hasbro takes over production and introduces innovative features like spring-loaded actions. 1996: Jakks Pacific becomes the licensee and introduces the highly detailed “WWF Superstars” line. In conclusion, WWE action figures have come a long way since their debut in the 1980s. From Mattel to Hasbro and Jakks Pacific, these toys have evolved with the changing eras of professional wrestling. Whether you’re a fan or a collector, these action figures allow you to bring the excitement of WWE into your own home.