How Long Does Mattel Have the WWE License?By Coder| September 27, 2023 Wrestling Blogs How Long Does Mattel Have the WWE License? When it comes to the world of professional wrestling and action figures, one name stands out – Mattel. For years, Mattel has been the official toy partner of World Wrestling Entertainment (WWE). But have you ever wondered how long this partnership will last? The Beginning of a Partnership In 2009, Mattel and WWE signed a multi-year agreement that granted Mattel the exclusive rights to produce and distribute WWE action figures and toys. This deal marked a significant shift for both companies, as it brought together two powerhouses in their respective industries. Under this agreement, Mattel became responsible for creating a wide range of WWE action figures, playsets, and accessories. This partnership allowed fans of all ages to recreate their favorite wrestling matches or create new storylines with their favorite Superstars. A Renewed Commitment As the years went by, Mattel continued to innovate and release new WWE products that captivated fans. The success of these toys led to a renewal of the partnership between Mattel and WWE in 2019. This renewed commitment ensured that fans could continue to collect high-quality action figures featuring their beloved Superstars. It also meant that collectors could look forward to new additions such as Elite Collection figures with enhanced articulation and detailed accessories. The Future Ahead Although specific contract details are not publicly disclosed, it’s safe to say that the partnership between Mattel and WWE will continue for the foreseeable future. Both companies have benefited greatly from this collaboration, making it unlikely for either party to seek alternatives. Mattel’s dedication to producing top-notch products combined with WWE’s ever-growing fan base ensures that there will be no shortage of demand for WWE action figures. The partnership allows Mattel to tap into a vast market of wrestling enthusiasts and capitalize on the popularity of WWE’s Superstars. Conclusion In conclusion, Mattel has held the WWE license since 2009 and has renewed its partnership in 2019. This long-standing collaboration has resulted in a wide range of high-quality action figures and toys that continue to captivate fans around the world. As both companies move forward, it’s clear that this partnership is here to stay. So if you’re a fan of WWE and action figures, you can rest assured knowing that Mattel will continue to produce amazing toys featuring your favorite Superstars.