Why Did WWE Stop Using Divas?By Coder| September 27, 2023 Wrestling Blogs The world of professional wrestling has undergone significant changes over the years. One notable change was the discontinuation of the term “Divas” by WWE (World Wrestling Entertainment). In this article, we will explore the reasons behind WWE’s decision to stop using the term “Divas” and how it has impacted the industry. The Era of Divas For over a decade, WWE referred to its female wrestlers as “Divas.” The term was introduced in 2008 as part of a rebranding effort to attract a larger female audience. The Divas division emphasized glamour, beauty, and entertainment value rather than in-ring ability. This approach aimed to showcase female wrestlers as both athletes and entertainers. A Shift in Perception As time went on, there was a growing concern that the term “Divas” diminished the significance of women’s wrestling. Critics argued that it placed more emphasis on appearance rather than talent and athleticism. Additionally, it perpetuated stereotypes about women in sports and reinforced traditional gender roles. In response to these criticisms, WWE began taking steps towards change. The Women’s Evolution In 2015, WWE launched a movement called the “Women’s Evolution.” This initiative aimed to promote women’s wrestling as equal to men’s wrestling in terms of skill, athleticism, and storytelling. As part of this shift, WWE introduced the term “Superstars” for both male and female wrestlers, eliminating the distinction between genders. This move was not just a rebranding effort but also marked a change in how women were presented within WWE. Female performers were given more opportunities to showcase their abilities in longer matches with compelling storylines. The focus shifted from eye-candy matches to highly skilled athletic performances. The Rise of Women’s Championships Another significant change during the Women’s Evolution was the introduction of new championships. The Divas Championship, which had been the primary women’s title, was retired in 2016. It was replaced by the WWE Women’s Championship, which later became the Raw Women’s Championship and SmackDown Women’s Championship. By introducing these new titles, WWE emphasized the importance of women’s wrestling and their ability to main event shows alongside their male counterparts. This move not only gave female wrestlers more credibility but also elevated their status within the industry. A Shift in Public Perception WWE’s decision to stop using the term “Divas” and focus on women’s wrestling as a serious athletic competition has had a profound impact on public perception. Female wrestlers are no longer seen solely as eye candy or secondary characters; they are now recognized as talented athletes who can deliver compelling performances. The Influence Beyond WWE WWE’s shift towards promoting women’s wrestling has also influenced other promotions around the world. Companies like Impact Wrestling, Ring of Honor, and AEW (All Elite Wrestling) have followed suit by providing more opportunities for their female performers and emphasizing their in-ring abilities. The Continued Evolution While WWE has made significant strides in promoting women’s wrestling, there is still work to be done. The industry continues to evolve, with more emphasis on equality, inclusivity, and representation of diverse talent. The Importance of Storytelling: Alongside athleticism, storytelling plays a crucial role in professional wrestling. Continued efforts to develop compelling storylines for female wrestlers will further enhance their presence within the industry. Promotion of Diversity: Diverse representation among female wrestlers is essential for a more inclusive industry. Promoting talent from various backgrounds will help break down barriers and create a more welcoming environment. Equal Opportunities: Ensuring equal opportunities for male and female wrestlers is vital in establishing true gender equality within the industry. This includes fair pay, main event opportunities, and recognition of women’s accomplishments. In conclusion, WWE’s decision to stop using the term “Divas” was a significant step towards promoting women’s wrestling as a legitimate athletic competition. The shift in perception has allowed female wrestlers to be recognized for their talent, athleticism, and storytelling abilities. While progress has been made, the industry must continue to evolve, providing equal opportunities and representation for all.