Who Made WWE Action Figures?By Coder| September 27, 2023 Wrestling Blogs Who Made WWE Action Figures? WWE action figures have been a popular collectible for wrestling fans of all ages. These figures allow fans to recreate their favorite wrestling matches and create their own fantasy storylines. But have you ever wondered who is responsible for creating these iconic action figures? Let’s take a closer look. The Birth of WWE Action Figures The journey of WWE action figures began in the early 1980s when the World Wrestling Federation, now known as World Wrestling Entertainment (WWE), decided to venture into the toy market. The company saw an opportunity to capitalize on the popularity of professional wrestling and create merchandise that would appeal to their dedicated fanbase. One of the first companies to partner with WWE in creating these action figures was LJN Toys Ltd. LJN released a line of large rubber-like action figures in the mid-1980s, featuring popular wrestlers like Hulk Hogan, Andre the Giant, and Randy Savage. These figures became an instant hit among fans and laid the foundation for what would become a thriving industry. Transition to New Companies In the late 1990s, after LJN ceased production, WWE signed a deal with Jakks Pacific Inc., a well-known toy manufacturer. Jakks Pacific took over as the primary producer of WWE action figures and continued their production for over a decade. Jakks Pacific introduced various innovations in their action figure line, including improved articulation, realistic facial features, and accessories that allowed fans to recreate signature moves. Their attention to detail and commitment to quality made their products highly sought after by collectors. A New Player Enters: Mattel In 2009, Mattel Inc., another prominent toy manufacturer, secured a license agreement with WWE. This marked a significant shift in the production of WWE action figures. Mattel brought their expertise in creating highly detailed and articulated figures to the world of professional wrestling. Mattel’s attention to detail is evident in their action figures, as they strive to capture the likeness and distinct characteristics of each wrestler. From the facial expressions to the tattoos, Mattel’s figures aim to provide an authentic representation of the WWE superstars. Collaboration with WWE Superstars One of the reasons why WWE action figures are so popular is the involvement of the wrestlers themselves in their creation. WWE superstars often work closely with toy manufacturers, providing input on their figure’s design, including costumes, accessories, and even move sets. This collaboration ensures that fans get action figures that accurately represent their favorite wrestlers and captures their unique personalities. The involvement of these stars adds an extra layer of authenticity and excitement for collectors and fans alike. The Future of WWE Action Figures As WWE continues to evolve and new superstars emerge, so does the demand for innovative and captivating action figures. With technology advancements like 3D printing and augmented reality, we can expect even more realistic and interactive figures in the future. Companies like Mattel are constantly pushing boundaries with their designs and incorporating new features that enhance playability. The future looks bright for WWE action figure collectors as they can anticipate a new era of even more engaging merchandise. In Conclusion WWE action figures have come a long way since their inception in the 1980s. From LJN Toys Ltd. to Jakks Pacific Inc. and now Mattel Inc., various toy manufacturers have played a crucial role in bringing these beloved collectibles to life. The collaboration between these companies and WWE superstars ensures that fans have access to high-quality figures that accurately represent their favorite wrestlers. With the constant evolution of technology, the future of WWE action figures promises to be even more exciting and immersive.