Who Has the WWE Toy License?By Coder| September 27, 2023 Wrestling Blogs Are you a wrestling fan? Do you enjoy collecting WWE toys? If so, you may be curious about who holds the WWE toy license. In this article, we will explore the companies that have had the privilege of producing WWE toys over the years. The Mattel Era Since 2010, Mattel has been the exclusive licensee for WWE action figures and toys. They took over from Jakks Pacific, who held the license for over a decade. Mattel has brought a fresh new approach to WWE toys, with highly detailed figures that resemble their real-life counterparts. They offer various lines, including basic figures, elite figures with enhanced articulation, and even retro-style figures that pay homage to classic wrestlers. Fun Fact: Mattel’s WWE action figures are highly sought after by collectors due to their quality and attention to detail. Other Licensees Prior to Mattel’s reign as the primary licensee, several other companies had produced WWE toys. Let’s take a look at some of them: Jakks Pacific Jakks Pacific was synonymous with wrestling action figures in the late ’90s and early 2000s. They introduced innovative playsets like wrestling rings and backstage areas for kids to recreate their favorite matches. Ruthless Aggression: Jakks Pacific’s Ruthless Aggression line featured realistic sculpts and articulation. Classic Superstars: This line focused on legendary wrestlers from different eras, appealing to both kids and adult collectors. Hasbro In the ’90s, Hasbro had a brief stint as a WWE toy licensee. They produced a line of action figures known as “WWF Hasbro Figures.” These figures were smaller in size but had unique action features that made them fun to play with. Toy Biz Toy Biz also had a short-lived partnership with WWE in the early 2000s. They released a line called “WWF Maximum Sweat,” which featured wrestlers with special water-squirting action. Conclusion In summary, Mattel is currently the primary licensee for WWE toys, offering a wide range of highly detailed action figures. However, other companies like Jakks Pacific, Hasbro, and Toy Biz have also left their mark on the world of WWE toys over the years. Whether you’re a fan or a collector, these toys allow you to bring the excitement of professional wrestling into your own home. So go ahead and choose your favorite figures, recreate epic matches, and let your imagination run wild!
