When Did WWE Stop Using the Scratch Logo?

If you are a fan of professional wrestling, you may have noticed the iconic WWE scratch logo that has been synonymous with the company for many years. The scratch logo, with its bold and edgy design, became a symbol of the Attitude Era and defined an entire generation of wrestling fans. However, like all things in life, change is inevitable.

The Birth of the Scratch Logo

The scratch logo made its debut in 1998 during the height of WWE’s Attitude Era. It featured a bold, red “W” with jagged edges and two larger-than-life “E”s stacked on top of each other. This new logo reflected the rebellious and boundary-pushing nature of WWE at that time.

During this period, WWE gained immense popularity thanks to its edgier content, risqué storylines, and controversial characters. The scratch logo became an emblem of this era and was plastered on everything from merchandise to entrance ramps.

A New Era Begins

As time went on, WWE started to shift its focus away from the Attitude Era and toward a more family-friendly product. This change in direction meant that certain elements associated with the Attitude Era had to be phased out – including the iconic scratch logo.

In 2011, WWE unveiled a new logo design that represented their transition into what is now known as the Reality Era. The new logo featured a sleeker and more streamlined design compared to its predecessor. The jagged edges were smoothed out, giving it a more modern look.

The Final Nail in the Coffin

While the scratch logo was no longer prominently featured after 2011, it wasn’t completely eliminated from WWE’s branding. It continued to make occasional appearances, particularly in throwback events or merchandise Targeted at nostalgia-seeking fans.

However, the final nail in the coffin came in 2014 when WWE underwent a major rebranding. The company introduced a new logo that completely did away with the scratch design. The new logo featured a more minimalistic and contemporary look, with a stylized “W” and “E” enclosed within a circle.

The Legacy of the Scratch Logo

Although the scratch logo is no longer in use, it will always hold a special place in the hearts of wrestling fans who grew up during the Attitude Era. It represents a time of rebellion, controversy, and unforgettable moments in professional wrestling history.

In Conclusion

The scratch logo was an iconic symbol of WWE’s Attitude Era and defined an entire generation of wrestling fans. However, as WWE evolved and shifted its focus, the scratch logo was gradually phased out. While it may occasionally resurface for nostalgic purposes, it has been replaced by a more modern and minimalistic logo design that reflects WWE’s current direction.