When Did Mattel Make WWE Figures?

WWE action figures have been a staple in the toy industry for decades, captivating the hearts of wrestling fans young and old. Many collectors and enthusiasts wonder when exactly Mattel, one of the leading toy manufacturers, began producing WWE figures. In this article, we will explore the timeline of Mattel’s involvement in creating these beloved collectibles.

The Transition from Jakks Pacific

Before Mattel took over the production of WWE figures, another company called Jakks Pacific held the license. Jakks Pacific had been producing WWE figures since 1996 and had established a loyal fan base during their tenure.

Mattel’s Debut: 2010

In 2010, Mattel acquired the license to produce WWE action figures, making their debut in this market. This marked a significant shift for collectors as they eagerly anticipated what Mattel would bring to the table.

With their debut line of WWE figures, Mattel aimed to create a fresh and exciting experience for fans. They introduced improved articulation, enhanced detailing, and a wider range of accessories compared to their predecessors.

The Rise of Elite Series

One of the defining factors of Mattel’s venture into WWE figures was the introduction of their Elite series. The Elite series offered even more articulation points and highly detailed sculpts that closely resembled the real-life wrestlers they represented.

Mattel understood that collectors were not just interested in basic action figures but also desired high-quality pieces that could be proudly displayed. The Elite series catered to this demand with its premium craftsmanship.

Innovation Continues: Retros and Legends

Mattel’s commitment to innovation did not stop with the Elite series. In subsequent years, they introduced two new lines that further delighted fans – Retros and Legends.

The Retros series paid homage to the classic, retro-style action figures of the past. These figures featured simpler designs and packaging reminiscent of the early days of professional wrestling. The Retros line proved to be a hit among both nostalgic collectors and newer fans who appreciated the vintage aesthetic.

The Legends series, on the other hand, focused on immortalizing wrestling legends from different eras. This line allowed fans to own action figures of their favorite retired wrestlers, celebrating their contributions to the sport.

Conclusion

Mattel’s foray into producing WWE figures in 2010 marked a turning point in the world of wrestling collectibles. With their dedication to quality, innovation, and fan service, Mattel has successfully captured the hearts of wrestling enthusiasts worldwide.

From their initial debut to the introduction of Elite series, Retros, and Legends lines, Mattel has consistently delivered products that cater to diverse collector preferences. Whether you are a fan of modern superstars or wish to relive the golden days of professional wrestling, Mattel’s WWE figures offer something for everyone.