What Is the WWE Slogan?

The WWE, or World Wrestling Entertainment, is a globally renowned entertainment company that specializes in professional wrestling. One of the key aspects of WWE’s branding is its slogan, which encapsulates the essence of its product and resonates with its fans. In this article, we will delve into the history and significance of the WWE slogan.

Since its inception in 1952 as Capitol Wrestling Corporation (CWC), WWE has undergone several transformations. It wasn’t until 2002 that the company adopted the name World Wrestling Entertainment. Throughout these years, the company’s slogan has evolved to reflect its evolving identity and appeal to a broad audience.

The First Slogan: “Get It On!”

When the company was still known as Capitol Wrestling Corporation, it primarily focused on promoting wrestling events in local territories. During this time, there was no specific slogan associated with the organization.

However, in 1980, when Vince McMahon purchased CWC from his father and began expanding nationwide, a new slogan emerged – “Get It On!” This simple yet impactful phrase captured the excitement and anticipation surrounding WWE events and conveyed a sense of urgency to viewers.

The Attitude Era: “Attitude Era” and “The World Is Watching”

In the late 1990s and early 2000s, WWE experienced a period known as the Attitude Era. This era was characterized by edgier storylines and more adult-oriented content. During this time, two slogans gained prominence – “Attitude Era” and “The World Is Watching.”

The phrase “Attitude Era” became synonymous with WWE’s rebellious spirit and boundary-pushing content. It encapsulated the provocative nature of their programming and appealed to a younger demographic seeking entertainment that pushed traditional boundaries.

Simultaneously, “The World Is Watching” emphasized WWE’s global reach and popularity. It conveyed the idea that WWE was not just a regional phenomenon but a worldwide cultural phenomenon that captivated audiences everywhere.

The Ruthless Aggression Era: “Get The F Out” and “Get Ready to Rumble”

Following the Attitude Era, WWE entered the Ruthless Aggression Era, characterized by a shift towards a more realistic and athletic style of wrestling. During this time, WWE introduced two notable slogans – “Get The F Out” and “Get Ready to Rumble.”

The slogan “Get The F Out” was used in 2002 when WWE transitioned from its previous name, World Wrestling Federation (WWF), to World Wrestling Entertainment (WWE). This slogan cleverly played on the initials WWF and created buzz around the rebranding.

Meanwhile, “Get Ready to Rumble” reinforced WWE’s commitment to providing action-packed entertainment. It conveyed the anticipation and excitement that fans could expect from watching WWE programming.

Present-Day Slogans: “Then. Now.

Forever.” and “The Power of Positivity”

In recent years, WWE has adopted two primary slogans – “Then.” and “The Power of Positivity.”

“Then.” serves as a reminder of WWE’s rich history while acknowledging its constant evolution. It highlights how WWE has been able to adapt and remain relevant throughout the years, resonating with both long-time fans and newer audiences.

“The Power of Positivity” is closely associated with one of WWE’s most popular tag teams, The New Day. Known for their vibrant personalities and positive messages, The New Day embodies this slogan both in their in-ring performances and promotional activities.

In Conclusion

The WWE slogan has evolved over the years to reflect the company’s changing identity and audience preferences. From capturing excitement and urgency to emphasizing global reach and positivity, these slogans have played a crucial role in WWE’s branding and marketing efforts. Each slogan has left an indelible mark on the company’s history and continues to resonate with fans worldwide.

Whether it’s the rebellious spirit of the Attitude Era or the power of positivity embodied by The New Day, WWE’s slogans have helped shape its image as a global entertainment phenomenon. So, whether you are a long-time fan or new to the world of professional wrestling, remember that “Then.

Now. Forever.” WWE is here to entertain and captivate audiences around the globe!