Can WWE Still Use the WWF Logo?By Coder| September 27, 2023 Wrestling Blogs Can WWE Still Use the WWF Logo? For many wrestling fans, the World Wrestling Federation (WWF) logo is an iconic symbol that represents a golden era of professional wrestling. However, in 2002, the company underwent a rebranding and changed its name to World Wrestling Entertainment (WWE) due to a legal dispute with the World Wildlife Fund (also known as WWF). Since then, the WWE has predominantly used its new logo, but what about the old WWF logo? Can they still use it? The Legal Battle: The legal battle between the World Wrestling Federation and the World Wildlife Fund was centered around trademark infringement. Both organizations shared the same acronym “WWF,” which led to confusion among fans and potential dilution of their respective brands. In 2000, a settlement was reached, which allowed the wrestling organization to continue using “WWF” in marketing materials produced before 2002. However, this agreement came with restrictions. The WWE could no longer use “WWF” in any new or expanded markets. Transition to WWE: In 2002, as part of their rebranding efforts, the World Wrestling Federation became World Wrestling Entertainment. This change not only reflected their shift from primarily being a wrestling promotion to expanding into other forms of entertainment but also helped them comply with the legal settlement. With this transition came a new logo that prominently featured “WWE” in bold letters. This new design quickly became synonymous with professional wrestling and replaced the old WWF logo on merchandise, television productions, and promotional materials. The Limited Use of WWF: While WWE has largely phased out the use of the WWF logo, there are still instances where it may appear. According to their settlement, the company is allowed to use the logo in archival footage and historical context. This means that fans may still see the WWF logo when watching classic matches or documentaries about the company’s history. Additionally, WWE can use the WWF logo on merchandise produced before 2002. This allows for the sale of vintage items featuring the iconic logo, which can evoke nostalgia among fans and collectors alike. Moving Forward: Although the WWE has moved away from using the WWF logo as its primary branding, it remains an important part of their history. The transition to WWE not only helped them comply with legal requirements but also allowed for a fresh start and expansion into new territories. While some fans may miss seeing the old WWF logo, it’s essential to remember that change is inevitable in any industry. The WWE has continued to thrive under its new identity, creating memorable moments and captivating audiences around the world. In conclusion, the legal dispute between the World Wrestling Federation and the World Wildlife Fund led to a rebranding effort by the wrestling organization. While they can no longer use “WWF” as their primary branding, they are permitted to use it in archival footage and on pre-2002 merchandise. The transition to WWE allowed for a fresh start and continued success in the world of professional wrestling.