On the 20th anniversary of Hell in a Cell, WWE Hell in a Cell kicks off with the event’s namesake as the monstrous Hell in a Cell structure surrounds the ring for the SmackDown Tag Team Title match as The New Day’s Big E & Xavier Woods, with Kofi Kingston locked outside the structure, would defend the SmackDown Tag Team Titles against longtime rivals The Usos in a Hell in a Cell Match where there would be no disqualifications and no count-outs with the match ending by either pinfall or submission in the ring. Early on in the match, Xavier Woods would introduce a steel chain into the match, using it as a weapon. Shortly after this, Big E would sacrifice himself to take out one of The Usos, delivering a Spear to one of The Usos, sending both men crashing into the side of the Hell in a Cell structure! Xavier then breaks two trumpets over Jey Uso before Big E hands Xavier a cowbell as Woods uses a cowbell against Jey! Xavier then gets his hands on a gong, using it as a weapon against Jey before Jimmy Uso gets back into the fight, hurling a chair at Xavier Woods, knocking Xavier to the floor. Jey then drops Big E with a super kick before The Usos use kendo sticks to wear out Big E, breaking the sticks over the back of the big man.
The Usos then grab two more kendo sticks, sizing Big E up before delivering a simultaneous stick shot to the mid-section of the powerhouse. The Usos then target Xavier Woods on the outside as one Uso uses a kendo stick to hold Xavier in place while the other Uso charges at Xavier with a hip attack, smashing the head of Xavier Woods into the steel Cell! Big E then manages to battle back against The Usos as Big E picks up one of The Usos to slam him to the floor with Xavier Woods sliding in to deliver the knees to the back of Jimmy Uso! Back in the ring, Big E & Xavier Woods hit the Midnight Hour but the pinfall attempt is broken up. Xavier then grabs several kendo sticks as Big E & Xavier Woods use the sticks to trap one of The Usos against the corner of the Cell, leaving Uso helpless as Big E & Xavier target his brother. However, Jey is able to break free just in time, taking Xavier out with a super kick. On the outside, Jey manages to get Big E on his shoulders before Jimmy takes flight, sending Big E into the structure! Back in the ring, The Usos would hit Big E with back-to-back Uso Splashes but Big E somehow manages to kick out! The Usos would then grab handcuffs, using the handcuffs to handcuff Xavier to the ring post, leaving Xavier open to a series of vicious kendo stick shots from The Usos, leaving Xavier in a heap on the outside.
The Usos then try to deliver similar punishment to Big E but the powerhouse battles back, taking out one of The Usos before Big E picks up the other Uso, ramming Uso into the Cell wall before sending both of The Usos into the Cell! Back in the ring, Big E hits Jimmy with the Big Ending, but Jimmy kicks out before The Usos each take turns hitting Big E with a super kick, followed by a double super kick from both Usos. The Usos then take flight with the Double Uce but Xavier Woods is able to dive in and break up the pinfall attempt at the last second. The Usos would then target Xavier Woods with repeated kendo stick shots with the handcuffed Xavier doing his best to battle back. However, The Usos would then bring a steel chair into play, placing the chair on Xavier before delivering the Double Uce to Xavier Woods with Jimmy pinning Xavier to finally put The New Day away, securing their fifth tag team titles inside the unforgiving Hell in a Cell.
With both Superstars earning quick victories over the other recently, WWE Hell in a Cell would see “The Viper” Randy Orton square off with “The Bulgarian Brute” Rusev. In the end, Rusev would nearly trap Randy Orton in the Accolade but “The Viper” would slither out and strike with the RKO, pinning Rusev to pick up the win.
With the match being made a Triple Threat Match following Tye Dillinger’s victory over Baron Corbin on SmackDown LIVE, WWE Hell in a Cell would see AJ Styles defend the United States Championship against “The Lone Wolf” Baron Corbin and “The Perfect Ten” Tye Dillinger in a Triple Threat Match where the first Superstar to score a pinfall or submission will walk out as the United States Champion. During the match, AJ Styles would lock in the Calf Crusher on Tye Dillinger but, with Dillinger close to tapping out, Baron Corbin would pull Dillinger out of the ring to keep the match going. AJ Styles then responds by diving to the outside with the Phenomenal Forearm to Corbin! Shortly after this, Baron Corbin sends AJ into the ring post on the outside.
Back in the ring, Baron Corbin would hit Tye Dillinger with the Deep Six before Styles has his sights set on the Phenomenal Forearm, but Corbin grabs the champion and plants AJ with a vicious chokeslam but Styles kicks out! All three men then trade shots before AJ catches Tye with the Pele Kick with Dillinger falling into a pinfall attempt on Corbin with Corbin kicking out. AJ then hits the springboard 450 on Baron Corbin with Tye Dillinger breaking up the pinfall attempt. Dillinger then looks for the Tye Breaker but Styles fights out before hitting the Phenomenal Forearm but, before AJ could make the pinfall, Baron Corbin would come back into the ring, literally kicking AJ out of the ring before stealing the pinfall as Baron Corbin wins the United States Championship!
The SmackDown Women’s Championship would then be defended at WWE Hell in a Cell as Natalya would defend the SmackDown Women’s Title against Charlotte Flair. During the match, Natalya would apparently feel that Charlotte Flair had her number as Natalya would grab a steel chair on the outside, using the chair as a weapon to get herself disqualified in order to keep the SmackDown Women’s Title. The champion then wears Charlotte out with additional chair shots, leaving Charlotte grabbing her knee on the floor as Natalya leaves Detroit as the SmackDown Women’s Champion.
The most prestigious championship in WWE would then be on the line at WWE Hell in a Cell as, in a rematch from SummerSlam, “The Modern Day Maharaja” Jinder Mahal, with The Singh Brothers in his corner, would defend the WWE Championship against “The Artist” Shinsuke Nakamura. During the match, Shinsuke Nakamura would take out The Singh Brothers on the outside but the brief distraction would give Jinder Mahal the opportunity he needed to regain the advantage in the match. However, the challenger would fight back against the champion before setting up for the Kinshasa but this is when Samir Singh would distract the referee while Sunil Singh pulled Jinder to the ring apron. However, the referee would spot Sunil pulling Jinder to the apron and would argue with Sunil before Nakamura shoves Jinder into Sunil, nearly pinning the champion with a roll-up, but Jinder kicks out.
Nakamura then looks poised to deliver the Kinshasa again but, yet again, The Singh Brothers cause a distraction by getting on the ring apron. Tired of the repeated interference, the referee would finally eject The Singh Brothers from ringside, leaving the title match a truly one-on-one affair. Back in the ring, Shinsuke Nakamura would finally hit the Kinshasa on Jinder Mahal, but, at the last second, Jinder is able to grab the bottom rope to break up the pinfall. The champion then tries to walk out on the match, but Nakamura would refuse to let Jinder deny him again as the challenger would bring Jinder back into the ring. Jinder then tries for the Khallas but Nakamura fights out before looking for the Kinshasa. However, Jinder moves out of the way and Nakamura hits his knee on the middle turnbuckle, which would give Jinder the opening to hit the Khallas, pinning Nakamura to successfully retain the WWE Championship yet again.
WWE Hell in a Cell would then play host to a “glorious” main roster pay-per-view debut as “Glorious” Bobby Roode would go one-on-one with Dolph Ziggler. During the match, both Superstars would go counter-for-counter with Bobby Roode and Dolph Ziggler attempting roll-ups with Dolph repeatedly trying to hook the tights for the illegal advantage but Bobby Roode would beat Dolph at his own game, rolling Ziggler up and hooking the tights to pick up the win. However, there would be no time for celebrating as Dolph would immediately hit Roode with the Zig Zag, leaving Roode laid out in the ring.
Then it was time for the culmination of a vicious and personal war between employer and employee as the main event of WWE Hell in a Cell would see SmackDown LIVE Commissioner Shane McMahon seek out revenge for the heinous assault on his father as Shane would step inside the unforgiving Hell in a Cell to go to war with the man who has terrorized Shane and his family, the unhinged Kevin Owens, and, as decreed by Shane himself, the match would be contested under Falls Count Anywhere rules, meaning that the match can end anywhere in the arena by either pinfall or submission! Kevin Owens would appear hesitant to enter the Hell in a Cell structure so Shane McMahon would meet Owens on the outside, leading to the match beginning on the outside of the ring with both men brawling. Owens is the first to use the Cell to his advantage, sending Shane into the side of the Cell before the Commissioner rebounds. In an attempt to create distance between himself and Shane, Owens would enter the Cell and try to keep Shane out but the Commissioner would kick the door into Owens’ face. Shane then enters the structure, watching as the referee chains the door shut before Kevin Owens regains the advantage, repeatedly sending Shane into the steel walls of the Cell right in front of Shane’s wife and kids, who were seated in the front row.
Later on in the match, Shane McMahon would lock in a triangle choke on Kevin Owens, even locking in the submission on the ring apron but Owens is able to lift Shane up and powerbomb the Commissioner on the steel steps! However, Shane would just manage to kick out before Owens continues the punishment, pulling a table out from under the ring and propping the table up against the Hell in a Cell. Owens then lays Shane on the table before climbing onto the ring apron, taking a dive off of the apron with an attempted Cannonball, but Shane moves out of the way as Owens crashes through the table! Owens manages to kick out of an attempted pinfall by Shane so the Commissioner picks up a broken piece of the table and uses it to waylay Kevin Owens. Shane then grabs a trash can from under the ring, bringing the trash can and Kevin Owens back into the ring. The Commissioner then props Owens up in the corner with the trash can placed against Owens’ face before Shane goes Coast-to-Coast, flying across the ring with a dropkick to the trash can, compacting Kevin Owens! Despite the match having no disqualifications, Kevin Owens would get his foot on the bottom rope and this would keep Owens from being pinned.
Shane then glances up to the top of the Hell in a Cell structure and, when the referee refuses to open the Cell, the Commissioner would grab a pair of bolt cutters, using the tool to break the chain so he can open the door of the Cell! Back in the ring, Shane would use the trash can as a weapon against Owens, forcing Owens to retreat out of the ring and out of the Cell. Owens is then able to catch the Commissioner with a low blow before planting Shane on the steel ramp with a DDT. Owens then lifts Shane up, racking Shane on the Cell door. The fight then makes its way around the Cell to the announce position where Owens exposes the Spanish announce table before placing Shane on the table. However, instead of jumping off of the barricade, Kevin Owens decides to go higher as Owens climbs to the top of the Hell in a Cell!
Owens then stares down from the roof of the Cell but Kevin Owens appears apprehensive to make the jump. Shane then manages to get off of the table and climb his way to the top of the Cell as both men brawl before the Commissioner hits Owens with a side Russian leg sweep on the steel ceiling! Shane then follows this up with a scoop slam to Owens on top of the Cell before lifting his larger opponent up for a suplex on the steel mesh as the structure manages to withstand the punishment. Owens then fights back, catching Shane with a super kick before flattening the Commissioner with a senton bomb, squashing Shane against the steel! Owens then goes for a powerbomb but Shane is able to counter, dropping Owens on the Cell roof.
Both men then get back to their feet before Shane McMahon runs at Kevin Owens as Owens lifts Shane up, delivering the Pop-Up Powerbomb on the Cell roof! Owens then tries to toss the Commissioner off of the top of the Cell but Shane is able to stop. Owens then decides to climb down the side of the Cell but Shane is not far behind, leading to both men battling on the side of the Cell before Shane gets the better of the situation, sending Owens careening ten feet off of the Cell through the Spanish announce table as the table explodes into pieces upon impact! Referees and EMT’s then try to check on Kevin Owens but Shane McMahon refuses to let Owens get off that easily as the Commissioner pulls Owens off of the broken Spanish announce table before exposing the English announce table and delivering a headbutt to Kevin Owens, leaving Owens laying prone on the table.
Shane then makes a familiar climb to the top of the Hell in a Cell structure before the Commissioner takes flight but Shane would find nothing but the table as Shane leaps twenty feet off of the Cell, crashing through the announce table as someone actually intervened to pull Kevin Owens off of the table at the last second and this man would be revealed to be none other than Sami Zayn! EMT’s and referees then try to tend to Shane McMahon but Sami Zayn would not allow it as Sami would drag Owens over to Shane, clearing a path so that Sami could drape Owens over Shane and, after a moment of confusion, the referee makes the three-count as, whether Kevin Owens is even aware of it or not, Owens picks up the win in a vicious, unforgettable Hell in a Cell Match. As Sami Zayn heads to the back with a look of confusion on his face, a referee and an EMT help Kevin Owens walk to the back. Meanwhile, referees and EMT’s secure Shane to a backboard, loading the Commissioner onto a stretcher and wheeling Shane up the ramp with Shane managing to give a shaky thumbs up to the crowd.
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